Marketing in 2020- 81 Hours HD Video. Free Online Marketing 81 Hours HD Video Course

Online Marketing Course

What you’ll learn

  • Services Marketing: Integrating People, Technology, Strategy
  • Marketing Analytics
  • Integrated Marketing Management
  • Global Marketing Management
  • : Marketing Research and Analysis-II
  • Soft Skills For Business Negotiations And Marketing Strategies
  • Marketing research and analysis
  • : Services Marketing: A Practical Approach
  • : Marketing Management – II
  • Services Marketing
  • Strategic Marketing – Contemporary Issues

Requirements

  • beginners and advanced leveles also welcome

Description

Welcome to this course on Services Marketing, I am the Zillur Rahman, a professor in the Department of Management Studies at IIT, Roorkee. Across this course, we will give a special emphasis on Integrating People,

Technology, and Strategy. Let me explain to you why this is important? As you know that competition is changing every day it is becoming more intense and your competitors are coming with newer technologies.

Now, companies have to skill their employees in these new technologies. The employees have to unlearn the older skills and learn new skills. Companies at the same time have to educate the customers in using those techniques and to educate and make them aware of how these new technologies are going to benefit them.

Now, with all these changes, changes happening in the environment, companies also have to then, take these changes into consideration and incorporate them into their strategy. So, they remain relevant to the customers as well as employees. So, this is the uniqueness of this course that also this course we will be talking about how to go about integrating technologies

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This course is divided into five sections and it has 40 modules. These are those 40 modules the five sections are. In the first section that is ended understanding service products, consumers, and the market is spread across 8 modules.

The second section that is on applying the 4 Ps of marketing to services, it spread from module 9 to 19. The third section is on managing the customer interface that will cover modules 20 to 29.

The fourth module has the will, will be talking about developing customer relationship that spreads from the module 30 to 35 and in the last we will be talking about, in the fifth section is striving for service excellence, this covers module 36 to 40.

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Let us start with the first section that is understanding service products, consumers, and the market. In the first three-module, that is Module 1, 2, and 3, we will be talking about a new perspective on marketing in the service economy.

Let us start with module 1. So, we are not talking about New Perspectives on Marketing in the service economy. So, we will be talking about understanding how services contribute to a country’s economy and the principal industries in the service sector. We will then identify the powerful forces that are transforming service markets.

This is the overview of this course, we will talk about why should why we should study services marketing? And then we will talk about the various definitions of services, we will then move on to the service sector, what are the industries in the service sector?

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This is the overview of this course, we will talk about why should why we should study services marketing? And then we will talk about the various definitions of services, we will then move on to the service sector, what are the industries in the service sector?

The categories of service by the types of processing then we will move on to the key trends and then, we will also talk about services for what are the distinct challenges that services for opposes for marketing? And then we will talk about the functions and the service profit chain and how we should put services strategy into action? So, this is what we are we will be

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Now look at this, this slide it shows the evolution of service dominated economy. On the x axis we have time and per capita income.

So, it moves from left to right and from lower to higher, and then on the y-axis, we have a share of employment again it moves from, bottom to the top as we go up. So, now you see that these services, the contribution of services in the GDP, and per capita income have increased tremendously.

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